Have you ever wondered how people form their identities in the internet world? How do they market themselves so well to stand out from the crowd? Digital marketing does all the work for them. And
before embarking on your digital journey, you need to understand exactly how digital marketing works.

How does digital marketing work?

Let’s put this first. Acquiring and converting customers by integrating digital platforms like Google and Facebook with digital methods like SEO and social media marketing sets the stage for digital marketing.
This process targets potential customers makes them aware of your offer engages them and eventually encourages them to sign up or purchase.

Also, different digital marketing platforms and techniques are suitable for different advertiser groups. For example, an advertiser’s goal may be to drive a relevant audience to their company’s website to generate
leads. In this case, using SEO or PPC campaigns can help. On the other hand, if you want to raise awareness of your new product, social media marketing is the way to go.

unique brand, unique strategies

Therefore, digital marketing can work in different ways depending on your ultimate marketing or business goals. Once you’ve reached your goals, move on to understanding how digital marketing works.

Digital marketing process:

Let’s understand what the digital marketing funnel is

The digital marketing funnel is the customer’s journey from initial
product introduction to purchasing that product to becoming a
customer. Here’s a typical customer lifecycle and how a digital
marketing funnel works:

• * Attract a potential audience’s attention to your product or brand.
• * They are interested in your product and will visit your website and
• * social media pages to inquire further.
• * Perform some actions, such as submitting a request, registering,
• or adding a product to the cart.
• * They buy or leave because of their suspicions. You either email it
• again or remarket it to bring them back.
• * They finally make a purchase and become customers.

At a high level, the digital marketing funnel has three main stages:

Top of the funnel:

This stage is about consciousness. It’s all about building brand awareness in front of your target audience
with a digital marketing platform.

Middle of the funnel:

This stage is about customers who have entered the funnel and are deciding whether to continue
with the brand. Many factors, including product relevance,
website efficiency, shipping costs, and what competitors offer,
will influence the final decision.

Bottom of the funnel:

At this stage, it’s all about finally converting your audience. Discounts, deals, and better shipping
options that we offer to increase your chances of conversion.

This is how someone from Zero Awareness becomes your customer.
The steps you take will help you understand how and where to
implement your digital marketing strategy.

2) Digital marketing objectives:

Before planning anything else, you should outline and define your
digital marketing goals. You need to make sure it contains everything
you need as a result of your digital marketing campaign. It’s also very
important that your product’s digital marketing goals align with your
overall business goals. Let’s take a look at the top digital marketing
goals to help you develop your own digital marketing goals.

Increasing brand visibility:

digital marketing is all about promotion and brand exposure. Being specific about this goal is
critical for new brands and individuals looking to stick their brand names in their customers’ minds and build conversation and trust.

Growing traffic:

To increase awareness of your target audience, more people need to visit your website and social
media pages. You can’t think about conversions without relevant traffic.

Generating leads:

One criterion that leads to sales is lead generation. Lead generation is very important for both B2B and
B2C companies that sell products and services.

Increasing sales:

Increasing sales is the ultimate goal of every business in existence. This is the overarching goal that drives all other goals to grow your business.

Reducing cost:

Reducing customer acquisition costs can be a key goal for businesses on a tight budget. Using various

optimization techniques such as marketing automation makes this very possible.

3) Digital marketing platforms/ channels:

The medium through which you communicate with your target audience and introduce them to your products or brand forms a digital marketing platform. Let’s take a look at digital marketing channels.

• * Google Search Engine: Organic Marketing
• * Google Ads: Paid Marketing
• * Digital Advertising Channels: Display Ads
• * Email Marketing
• * Social Media: Facebook, LinkedIn, and Instagram Ads
• * YouTube: Video Marketing

You can use these various digital marketing channels to increase the visibility and efficiency of your marketing campaigns. Presence on all major platforms ensures brand credibility and audience recognition.

4) Digital marketing techniques:

If digital marketing channels and techniques sound the same, let’s clarify. Digital marketing techniques are methods of using digital marketing channels for promotion. Paid marketing, for example, is a technique for promoting your business and generating leads. The channels used for this are Google Ads or Facebook Ads.

Digital marketing techniques include:

• * Content marketing
• * Search Engine Optimization
• * Paid Advertising
• * Remarketing
• * Blogging
• * Display & Video Marketing
• * Social media marketing
• * Email marketing
• * Mobile marketing
• * Affiliate marketing
• * Influencer marketing and digital PR

5) Digital marketing strategies:

You need a strategy to make your plan work. Therefore, a digital
marketing strategy should collect all relevant data about its products,
those of its competitors, and current market trends and target its users.
This is the blueprint for your digital marketing campaign, including the
guidelines for executing your plan. Your business goals, the channels
you choose, and the techniques you use are taken into consideration.

You can build your digital marketing strategy along the lines of:

• * define marketing goals
• * Align marketing goals with overall business goals
• * Classify the target audience
• * Outline customer profiles
• * Perform a competitive analysis
• * Define Budget
• * Select digital marketing channels
• * Determine digital marketing Techniques
• * Plan, review test results, and change strategy

Conclusion:

You may have understood now that just knowing the concepts of digital
marketing is not enough. To understand how digital marketing works
for your business, you need to have a deep understanding of all five
steps mentioned above. Digital marketing is a vast field and it takes
time and experience to become proficient in its channels and
techniques