When creating content for your blog, it’s easy to get caught up in the main topic of discussion. However, sometimes, it helps to step outside the box and look at topics that are not directly related but still relevant to your audience. It is where tangential content comes in.
What Is Tangential Content?
Tangential content refers to blog posts, articles, or media related to your primary topic but isn’t necessarily the main focus. These pieces touch on ideas or subjects that may be adjacent or connected, offering your audience a fresh perspective or related value.
A tangential example is if you run a blog about fitness, a tangential topic might be healthy recipes or mental wellness. While not directly related to working out, these topics still appeal to your fitness-focused audience and enhance the overall content experience.
Examples of Tangential Content
- Blog on Cooking: If you run a cooking blog, a tangential post could be about kitchen gadgets or food storage tips.
- Fashion Blog: A fashion blog could be about organizing your wardrobe or sustainable fashion brands.
- Tech Blog: If you cover technology, it directly linked to the latest gadgets or software.
Why Should You Create Tangential Content?
Broader Reach
For instance, someone interested in personal finance might stumble upon your blog because you wrote about financial planning for self-employed individuals, even if your main content is about entrepreneurship.
Enhanced SEO Opportunities
Writing tangential content helps you target a broader set of keywords. Instead of only focusing on specific phrases directly related to your main niche, you can use keywords that might attract users from other areas. It increases the chances of your blog appearing in more search results.
Improved Audience Engagement
Offering variety in your topics can keep your audience engaged for longer. Some readers might love your main content, but offering related topics might give them more reasons to return. They’ll see you as a source of valuable information in multiple areas, not just one.
Better Content Depth
Tangential content allows you to explore different facets of your niche. For instance, a travel blog focuses on destination guides. However, creating tangential posts about travel gear, local customs, or personal safety tips can create a richer resource for your readers.
Building Authority
When you expand into related topics, you position yourself as an authority on a broader range of subjects, not just one narrow area. It can lead to better brand recognition, trust, and increased credibility within your niche.
How to Create Tangential Content
Your tangential talking topics should have a natural connection to your main subject. For example, if your blog is about personal development, you might write about productivity apps, work-life balance, or self-care topics.
Don’t feel limited to just one type of tangential content. You can experiment with different formats, such as how-to guides, case studies, interviews, product reviews, and listicles.
When writing tangential content, don’t forget to optimize it for search engines. Use keywords related to your core niche and the tangential topics you’re exploring.
Examples of Tangential Content
- Blog on Cooking: If you run a cooking blog, a tangential post could be about kitchen gadgets or food storage tips.
- Fashion Blog: A fashion blog could be about organizing your wardrobe or sustainable fashion brands.
- Tech Blog: If you cover technology, it directly linked to the latest gadgets or software.
Should You Be Creating Tangential Content for Your Blog?
The answer is yes! Tangential content can be a valuable tool to enhance your blog’s reach, and improve your SEO. It can also help you stand out from the competition by positioning you as an authority on a wide range of topics related to your niche.
However, it’s important not to stray too far from your core audience’s interests. Always ensure that your tangential topics align with your brand’s identity and offer real value to your readers.
Conclusion:
Creating tangential content is a smart strategy to increase engagement, broaden your audience, and improve your blog’s performance. By exploring related subjects and offering more value, you’re setting your blog up for long-term success. So go ahead and experiment with new ideas and see how they impact your content strategy!
