Amazon is one of the largest e-commerce platforms, offering sellers access to millions of potential customers. Whether starting or looking to expand your business, selling on Amazon can be highly profitable.

This article covers everything you need to know about opening a store, setting up Seller Central, registering, and essential success strategies.

How to Open a Store on Amazon

To open a store on Amazon, you need to create a seller account. It lets you list products, manage orders, and interact with customers.

Steps to Open an Amazon Store:

1. Go to Amazon Seller Central.
2. Click on “Sign up”.
3. Choose between Individual or Professional accounts:

• Individual: Suitable for those planning to sell less than 40 items per month.
• Professional: Ideal for sellers who plan to sell more than 40 items per month, offering advanced selling tools.
• Provide your business details, such as tax information, bank account details, and identification.

Amazon Seller Central Setup

Once you’ve created an account, you’ll use Amazon Seller Central to manage your store.

• Inventory Management: Add and manage your products.
• Pricing: Set your product prices.
• Orders: View and fulfill customer orders.
• Reports: Access sales and performance data.

Amazon Store Registration Process

Registering your Amazon store involves the following steps:

• Business Information: Enter your business name, address, and phone number.
• Identity Verification: Amazon will request documents to verify your identity (e.g., passport or driver’s license).
• Bank Information: Provide a valid bank account for receiving payments.
• Tax Information: Fill out your tax information for compliance.

Amazon FBA vs. FBM

Amazon offers two fulfillment methods:

FBA (Fulfilled by Amazon):

Amazon stores, packs, and ships your products. They also handle customer service, returns, and everything from storage to shipping.

• Pros: Prime eligibility, Amazon handles shipping and customer service.
• Cons: Additional fees for storage and fulfillment.

FBM (Fulfilled by Merchant):

You package and ship the products directly to customers. It handles storage, packaging, and shipping. Make sure you ship products promptly to avoid delays.

• Pros: More control over your inventory and shipping.
• Cons: You’re responsible for shipping costs and customer service.

How to List Products on Amazon

Listing your products is a critical step in setting up your store.

• Go to Inventory in Seller Central and select Add a Product.
• Search for an existing product or create a new listing.
• Fill in the product details, including:
• Title: Clear and concise description of the product.
• Description: Detailed information about the product.
• Images: High-quality images showing different angles of the product.
• Price: Set a competitive price.
• Quantity: Enter how many items you have available.

Optimize Product Listings on Amazon

Optimized product listings help increase visibility and sales. On the other hand, use a descriptive title with important details such as brand, model, and features. Also, it highlights key product features in bullet points for easy reading.

Amazon Fees for Sellers

The fee charges are different depending on your fulfillment method and seller account.

• Individual Account: $0.99 per item sold.
• Professional Account: $39.99 per month, no per-item fee.
• FBA Fees: Additional fees for storage, packing, and shipping.

Amazon Product Categories

First of all, It offers a wide range of product categories for sellers, including:

• Electronics
• Clothing
• Home and Kitchen
• Health and Beauty
• Toys and Games

How to Create an Amazon Storefront

An Amazon storefront allows you to create a custom shopping experience for your brand and start selling on Amazon.

Steps to create a storefront:

• Firstly, go to Storefront in Amazon Seller Central.
• Secondly, select Create Store.
• Lastly, use Amazon’s templates to design your storefront, adding products, images, and videos.

Amazon Store Success Tips

Branding is essential to stand out on Amazon. Create a professional logo and design your Amazon storefront to reflect your brand’s style. Monitor your seller metrics, such as order defect rate, shipping times, and customer feedback. Once your store runs smoothly, add more products to increase sales.

Selling with Amazon Prime offers significant benefits. Prime members get free 2-day shipping, which can increase conversions. Customers trust Prime products for reliability and quick delivery.

Conclusion

Following these steps and strategies, you can set up your Amazon store, optimize your listings, and grow your business successfully. Whether you choose FBA or FBM, the key to success is staying competitive, providing excellent customer service, and continuously optimizing your store.